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Li Ning Company Limited is one of the leading sports brand enterprises in the PRC, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Groups products include footwear, apparel, accessories and equipment for sport and leisure uses under its own LI-NING brand. The Group has established an extensive supply chain management system, and a distribution and retail network in the PRC primarily through outsourcing of manufacturing operations and distribution via franchised agents. The Group also directly manages retail stores for the LI-NING brand.
The Group adopts a multi-brand business development strategy. In addition to its core LINING brand, the Group distributes sports products under its Z-DO brand via hypermarket channel. The Group has established a joint venture with AIGLE under which the joint venture has been granted an exclusive right by AIGLE to manufacture, market, distribute and sell outdoor sports products under the French brand AIGLE for 50 years in the PRC. The Group has a controlling interest in Shanghai Double Happiness, which together with its subsidiaries are principally engaged in manufacture, research and development, marketing and sale of table tennis and other sports equipment under the Double Happiness brand. A member of the Group has also entered into an exclusive 20-year license agreement with Lotto Sport to develop, manufacture, market, distribute and sell the licensed products under the Italian sports fashion brand Lotto in the PRC. The Group has also acquired the entire issued share capital of Kason Sports, which together with its subsidiary are principally engaged in the research and development, manufacture and sale of professional badminton equipment.

New Products For September

Li Ning badminton men shoes AYZE019-2
Li Ning badminton men shoes AYZE019-2
$126.00  $86.99
Save: 31% off
Li Ning Runing Shoes ARHG045
Li Ning Runing Shoes ARHG045
$122.00  $93.99
Save: 23% off

Li Ning Runing Shoes ARBG115-3
Li Ning Runing Shoes ARBG115-3
$86.00  $68.99
Save: 20% off
Li Ning Runing Shoes ARCG047 white blue
Li Ning Runing Shoes ARCG047 white blue
$96.00  $75.00
Save: 22% off
Li Ning Runing Shoes ARCG047-1
Li Ning Runing Shoes ARCG047-1
$96.00  $75.00
Save: 22% off

Li Ning Runing Shoes ARBG095 White
Li Ning Runing Shoes ARBG095 White
$89.00  $69.99
Save: 21% off
Li Ning Runing Shoes ARCG063 Orange
Li Ning Runing Shoes ARCG063 Orange
$103.00  $78.00
Save: 24% off
Li Ning Runing Shoes ARCG063
Li Ning Runing Shoes ARCG063
$103.00  $79.99
Save: 22% off

Featured Products

Li Ning Runing Shoes ARBG115-3
Li Ning Runing Shoes ARBG115-3
$86.00  $68.99
Save: 20% off
Li Ning Runing Shoes ARCG065-1
Li Ning Runing Shoes ARCG065-1
$112.00  $82.95
Save: 26% off
Li Ning badminton men shoes AYTF081-2
Li Ning badminton men shoes AYTF081-2
$155.00  $72.00
Save: 54% off

Monthly Specials For September

Li Ning badminton men shoes AYTF081-2
Li Ning badminton men shoes AYTF081-2
$155.00  $72.00
Save: 54% off
Li Ning badminton Lin dan shoes AYAF003-1
Li Ning badminton Lin dan shoes AYAF003-1
$268.00  $208.98
Save: 22% off
Li Ning badminton Lin Dan shoes AYZF025-2
Li Ning badminton Lin Dan shoes AYZF025-2
$199.99  $162.95
Save: 19% off

Li Ning badminton men shoes AYTF025-1
Li Ning badminton men shoes AYTF025-1
$95.00  $69.99
Save: 26% off
Li Ning badminton men shoes AYTF015-2
Li Ning badminton men shoes AYTF015-2
$95.00  $72.95
Save: 23% off
Li Ning badminton men shoes AYZE019-2
Li Ning badminton men shoes AYZE019-2
$126.00  $86.99
Save: 31% off

Li Ning Runing Shoes ARHG045
Li Ning Runing Shoes ARHG045
$122.00  $93.99
Save: 23% off
Li Ning Runing Shoes ARBG115-3
Li Ning Runing Shoes ARBG115-3
$86.00  $68.99
Save: 20% off
Li Ning Runing Shoes ARCG047 white blue
Li Ning Runing Shoes ARCG047 white blue
$96.00  $75.00
Save: 22% off

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